New MMA Video on Writing Effective Media Releases

The Maine Municipal Association posted a new educational video for members on how to write effective releases that towns and cities can send to weekly and daily newspapers, radio stations, television stations and news websites. The 14-minute video offers advice about the length and content of media releases, as well as describing the “key elements of news,” which municipal leaders can consider in making decisions about communicating through the media and directly with citizens.

View the video: https://vimeo.com/352751644






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